{"id":19,"date":"2016-10-14T10:00:54","date_gmt":"2016-10-14T10:00:54","guid":{"rendered":"http:\/\/efpa.com.es\/?p=19"},"modified":"2016-10-14T10:00:54","modified_gmt":"2016-10-14T10:00:54","slug":"los-tipos-de-redes-en-google-adwords-y-como-saber-cual-elegir","status":"publish","type":"post","link":"https:\/\/efpa.com.es\/index.php\/2016\/10\/14\/los-tipos-de-redes-en-google-adwords-y-como-saber-cual-elegir\/","title":{"rendered":"Los tipos de redes en Google Adwords y c\u00f3mo saber cu\u00e1l elegir"},"content":{"rendered":"

Cuando nos decantamos por hacer <\/span>publicidad en Google<\/span><\/a> para realizar el marketing digital de nuestra empresa, desde un principio podemos pensar que se trata de un sistema muy sencillo de utilizar. A pesar de que s\u00ed es un m\u00e9todo bastante sencillo de explotar, no debes pensar que vas a obtener siempre buenos resultados si no trabajas lo suficiente o no realizas un control y an\u00e1lisis de tu campa\u00f1a. Adem\u00e1s, si no investigas un m\u00ednimo antes de ejecutar el proyecto es probable que te encuentres con ciertos t\u00e9rminos o funciones que no entiendas bien para qu\u00e9 sirven.<\/span><\/p>\n

Es esencial que sepas que todas las funciones que ofrece Adwords pueden servirnos de mucha ayuda para alcanzar aquello que queremos lograr en el marketing online de nuestra compa\u00f1\u00eda. Sin embargo, es crucial saber aquella combinaci\u00f3n de diferentes funciones que creen tu campa\u00f1a para personalizarla lo m\u00e1s espec\u00edficamente en funci\u00f3n de las caracter\u00edsticas y el modelo de tu negocio. Uno de los puntos clave que debemos saber a la perfecci\u00f3n es el tipo de red que debemos elegir seg\u00fan nuestras necesidades.<\/span><\/p>\n

En primer lugar, podemos encontrarnos con la Red de B\u00fasqueda que es aquella que se integra en un buscador, ya sea Google y otros socios de este as\u00ed como se puede integrar en propiedades de Google, por ejemplo Google Maps. Si nos decantamos por esta modalidad, ser\u00e1 necesario elegir ciertas palabras para que cuando un usuario haga una b\u00fasqueda relacionada con estos t\u00e9rminos nuestros anuncios se muestren junto con los dem\u00e1s resultados org\u00e1nicos.<\/span><\/p>\n

La Red de B\u00fasqueda es la m\u00e1s indicada para aquellos empresarios que necesitan aumentar su n\u00famero de clientes r\u00e1pidamente. As\u00ed, con este tipo de red podremos dar con usuarios que busquen de forma directa servicios o productos como los nuestros. De esta forma, alcanzaremos a nuestro p\u00fablico objetivo. Adem\u00e1s, suele ser la m\u00e1s efectiva para conseguir conversiones. Por otro lado, la Red de Display es aquella que abarca gran cantidad de p\u00e1ginas web asociadas a Google Adsense, como puede ser por ejemplo Gmail o Youtube.<\/span>
\nLa ventaja que nos ofrece esta red es que podemos elegir gran diversidad de formatos distintos de anuncio. Este tipo es id\u00f3neo para mostrar nuestros anuncios a aquellas personas que pueden estar interesadas en nuestros servicios pero sin embargo no se encuentran haciendo una b\u00fasqueda activa de los mismos por lo que nuestros anuncios tienen que ser lo suficientemente atractivos para llamar su atenci\u00f3n. Por lo general, resulta muy f\u00e1cil elegir la red que m\u00e1s se adecua a nuestras necesidades, pero para ello debemos conocer dichas necesidades as\u00ed como los objetivos que pretendemos conseguir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Cuando nos decantamos por hacer publicidad en Google para realizar el marketing digital de nuestra<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-19","post","type-post","status-publish","format-standard","hentry","category-google-adwords"],"yoast_head":"\nLos tipos de redes en Google Adwords y c\u00f3mo saber cu\u00e1l elegir - efpa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/efpa.com.es\/index.php\/2016\/10\/14\/los-tipos-de-redes-en-google-adwords-y-como-saber-cual-elegir\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los tipos de redes en Google Adwords y c\u00f3mo saber cu\u00e1l elegir - 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